Photo courtesy Voco Hotels
IHG Hotels & Resorts is making a big push into Mexico‘s upscale hospitality market, with six new Voco Hotels announced for 2027. The conversions, developed in partnership with property owner Alliance Hotels, will add 848 rooms across the country’s most active commercial centers, positioning the premium brand as a serious contender for the growing business travel segment.
These new Voco hotels in Mexico will be located in Cancun, Guadalajara, Ciudad Juarez, San Luis Potosi, Torreon, and Nuevo Laredo. Once complete, they’ll bring Voco’s Mexican portfolio to 10 hotels, with an additional five properties already in the development pipeline.
ANew Voco Hotels in Mexico
Voco launched in 2018 as IHG’s upscale conversion brand, designed to transform existing independent hotels into part of a global network while maintaining local character. The model has proven successful: by mid-2025, the brand had grown to more than 100 hotels worldwide, with conversions accounting for 57 percent of IHG’s global room openings during the first half of that year.
Each Mexican property will undergo renovations to incorporate Voco’s signature design elements, including updated social spaces, distinctive arrival experiences, and what the brand describes as “thoughtful touches” intended to make guests feel comfortable from check-in.
Guadalajara: Conference Capital of the West
Voco Guadalajara Expo Area will feature 163 rooms directly opposite Expo Guadalajara, Mexico’s largest convention center. The facility, located on Avenida Mariano Otero, hosts more than two million visitors annually and accommodates events ranging from the Feria Internacional del Libro (the world’s second-largest book fair, drawing over 800,000 attendees across ten days) to the EXPO PACK packaging and processing trade show, which attracted 22,000 attendees in 2025.
The hotel will include meeting rooms, a business center, and a restaurant serving both regional Jalisco cuisine and international dishes. Its location puts guests within walking distance of the shopping and entertainment district surrounding the convention center.
Cancun: A Business Alternative in the Hotel Zone
Voco Cancun represents something of a departure for the Caribbean resort destination. The 160-room property will focus on corporate travelers rather than vacationers, offering lagoon views across Nichupte Lagoon, the natural waterway that separates the Hotel Zone from downtown Cancun.
The Hotel Zone itself stretches approximately 14 miles (22 kilometers) along a barrier island formed by the Mesoamerican Barrier Reef System. While most properties along this corridor cater to leisure tourists with all-inclusive packages, Voco Cancun will provide meeting spaces and wellness facilities, with convenient access to Cancun International Airport, government offices, and the downtown commercial district.
Ciudad Juarez: Gateway to the Borderplex
With 146 rooms, Voco Ciudad Juarez targets the steady stream of manufacturing, logistics, and government travelers passing through this binational industrial corridor. The city sits directly across the Rio Grande from El Paso, Texas, forming what’s known as the Borderplex, the largest binational metropolitan region along the US-Mexico border.
Ciudad Juarez is considered the birthplace of Mexico’s maquiladora industry, which began in 1965. Today, more than 320 manufacturing sites operate in the city, employing nearly 281,000 workers under the IMMEX export program.
The hotel’s proximity to the US Consulate General makes it particularly suited to government and diplomatic travelers, while its location within the industrial corridor serves executives visiting automotive, electronics, and medical device manufacturers, including operations run by Aptiv (formerly Delphi), which maintains its largest global technical center here.
San Luis Potosi: Heart of Mexico’s Automotive Corridor
The 135-room Voco San Luis Potosi positions itself at the center of one of North America’s most concentrated automotive manufacturing regions. The state ranked second nationally in automotive investment for 2025, attracting more than $300 million in new projects and generating 3,800 jobs between January and September of that year.
Major manufacturers with operations in the region include General Motors, which assembles the Chevrolet Aveo and Trax, and BMW Group, which opened its San Luis Potosi plant in 2019 and plans to begin production of its Neue Klasse electric vehicles in 2027. The plant will become the first facility in Mexico to manufacture fully electric vehicles and high-voltage battery modules. Other significant employers include Draexlmaier Components, Mabe (the appliance manufacturer), and Robert Bosch.
The hotel’s central location offers access to the area’s major industrial parks, including the Logistik Industrial Park, WTC Industrial, and Colinas de San Luis Industrial Park, which together house more than 350 automotive-related companies.
Torreon: Serving the Comarca Lagunera
Voco Torreon will bring 124 rooms to this northern Mexico manufacturing hub, located in the heart of the Comarca Lagunera, a metropolitan region spanning portions of both Coahuila and Durango states with a combined population exceeding 1.4 million.
The city has transformed from its roots in cotton and dairy production into a manufacturing center with particular strength in automotive, textile, and agro-industrial sectors. Global companies operating locally include John Deere, Johnson Controls, Caterpillar, and Hyosung GST, the Korean manufacturer of automotive airbag textiles. The Automotive Cluster Laguna operates a training facility on Boulevard Diagonal Las Fuentes, preparing workers for positions in the region’s high-tech manufacturing plants.
The hotel will include workspaces designed for business travelers, multiple meeting rooms, and a full-service restaurant and bar.
Nuevo Laredo: The Trade Gateway
The smallest of the six properties, Voco Nuevo Laredo will offer 120 rooms near one of North America’s busiest commercial crossings. The World Trade Bridge, which connects Nuevo Laredo to Laredo, Texas, processes approximately 15,000 to 18,000 trucks on busy days, handling nearly 40 percent of all US-Mexico land trade at a single crossing point.
In 2024, Port Laredo ranked as the number one port of entry in the United States among more than 450 airports, seaports, and border crossings, with $339 billion in total trade value. The crossing surpasses even the combined Los Angeles/Long Beach port complex in container equivalent throughput.
The hotel targets professionals engaged in logistics, freight forwarding, manufacturing, and cross-border commerce, offering meeting spaces suited to the transactional nature of border business.